Esteemed iconic British label Burberry, in conjunction with their show for the 25th anniversary of London Fashion week, launched The Art of the Trench, an extensive press and online campaign dedicated to their iconic Trench.
We are very proud to announce that Scott Schuman was the inaugural photographer commissioned for this illustrious and cutting edge campaign. For several months Scott shot over 100 people in the classic Burberry Trench on his trips to different countries, people who best exemplified the style.
Please visit the link below to see the site and the full archive of Scott’s work for this project.
The Financial Times wrote a great article on this campaign, focusing on the power of social networking to expand brand awareness.
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