As part of our never-ending quest to push the limits of this business & explore new horizons, we are very pleased to welcome Michelle Phan!
The term “Internet Sensation” may be overused nowadays, but makeup artist Michelle Phan would certainly qualify to be called as such.
A few simple makeup tutorials filmed from the comfort of her home has lead to Michelle becoming one of the first and most successful online celebrities in the world of beauty.
Her videos have been viewed over 50 million times worldwide and she is the most highly subscribed “Make Up Guru” (over 300,000 subscribers!) on Youtube. Her creative looks and methods have been inspirational and easy to learn – over 8 million people have viewed on her video on how to recreate Lady Gaga’s look alone.
In 2009 Michelle even launched her own line of skincare products to great reviews – IQQU Beauty.
We are so happy to welcome Michelle to the agency and to blur the lines even further between all types of media.
Michelle’s portfolio here.
Michelle’s YouTube channel.
Click on the video below to meet Michelle for yourself!
Interesting and unconventional move.
Posted by: Christian | October 23, 2009 at 06:01 AM
I'm excited for this. Michelle is a wonderful artist. She was a painter and now she's moving on the faces. Good luck to Michelle and congrats to Jed for representing the online future of makeup artists.
Posted by: Tina | October 23, 2009 at 04:58 PM
Im so proud of her and I wish her all the best.
She is the most inspiring person i´ve ever met, keep reaching for the stars Michelle - your passion will take you very far!
Your friend Sami =D
Posted by: HerrTutorial | October 23, 2009 at 05:30 PM
Will you be managing her differently than you do your current makeup artist? She has a very different portfolio and none of it is makeup on someone else, which is what professional makeup artistry usually is.
I'm not quite sure I understand how her talents relate to what Jed Root does.
Posted by: Jane | October 23, 2009 at 05:35 PM
Congratulations to a great talent ! I wish you and the company much success !
Posted by: Doris | October 23, 2009 at 08:04 PM
Michelle Phan has inspired me to go and do the things that I am passionate about. I'm really happy that I accidentally saw her Lady Gaga Make Up Tutorial! :) More power "RiceBunny"!
Posted by: maje | October 23, 2009 at 09:52 PM
You did a great job on your choice to pick Michelle. She's a great Make-up Artist, person, and best of all friend.
Goodluck Lean mean eating machine!
Posted by: My Nguyen | October 24, 2009 at 08:28 AM
Michelle is an amazing artist, just an overall wonderful person! She has truly touched and inspired so many people. We are so grateful to have someone like her. Thank you for everything Michelle. Your accomplishments are well deserved. We love you!!!!
Posted by: babyC16 | October 25, 2009 at 01:51 AM
what a cute top she's wearing!
michelle is the epitome of this quote... to the T...
"be the change you want to see in the world."
Posted by: Scuba | October 25, 2009 at 03:25 AM
Congratulations, Michelle. As you've become more famed you have kept your humbleness. You are an inspiring person and a true makeup guru.
I love the huge stack of IQQU boxes in the right side of the screen. :)
Posted by: Katie | October 25, 2009 at 04:17 PM
Dear Jane,
Thanks for your questions.
Representing Michelle Phan offers us both a number of unique challenges as well as a number of unique opportunities. As her portfolio currently stands, she obviously does not easily fit into the usual category of “Make Up Artist” in the way that agencies such as mine have traditionally defined “Make Up Artist” (namely make up artists working primarily for print publications and other still photography projects). But as you may be aware there has recently been a dramatic contraction of the traditional print market and we have seen a number of advertisers shift to new media.
Michelle in fact does have some experience working in still photography and has worked on a number of fashion shows during New York Fashion Week. Our plans are to further build her portfolio in the traditional sense, while capitalizing on her unique talents as an instructor and personality/spokesperson.
Sincerely,
Jed Root
Posted by: Jed Root | October 26, 2009 at 10:45 AM
Hi Jed,
I think that your signing of Michelle Phan is very forward thinking, and not to use a cliche, but definitely thinking outside of the box. For you to be one of, if not the only, traditional artist rep. to hire not traditional / new media artists to emerge in this age of technology is quire brilliant. I suppose it's easy to transfer Michelle's obvious skill with make up into print / traditional tear sheet bookings through introductions to your photographers and the magazine editorial contacts that you already have. In addition, since so many of the old media / magazines are needing to expand their web presence and create unique content beyond behind the scenes video clips of their shoots, her on camera you tube experience is definitely an asset. I'm sure once you've helped create a strong traditional tear sheet portfolio, with more behind the scenes and runway makeup key-ing, it's a matter of time that you combine her huge web fan base with her new Fashion industry credibility. Once that's done, she's bound to become a consultant to a major make up/beauty brand, expand on her own make up line; the possibilities will come crashing in. Exciting and groundbreaking. Congrats!
Regards,
TrickyMaus
http://trickymaus.blogspot.com
Posted by: TrickyMaus | November 16, 2009 at 10:04 AM